Press

September 2011
Metro Moms - The Best & Hottest Products - Hempz® Couture Volumizing Collection
Ask Barb - What is the best Dry Shampoo?

January 2011

FOR IMMEDIATE RELEASE
Contact: Megan McBride 800.851.4206

INTRODUCING THE NEW HEMPZ COUTURE HAIR CARE LINE
It’s All About You. It’s All About Your Style.

Hemp Technologies, LLC, a division of the PBIGroup, Inc. of Dallas, Texas—manufacturers of the well-known and respected Hempz® Hair Care, Body Care and Sun Care products—announces the introduction of Hempz Couture, a new luxurious professional hair care line.

The Hempz Couture formulas have been created for today’s trends and our culture’s desire for self-expression and a healthy lifestyle. With Hempz Couture, you can have a unique style without compromising the health and condition of your hair.

The introductory collections in the Hempz Couture Hair Care line are:


• The Color Protect Collection. Protects and preserves color-treated hair and natural hair color with formulas featuring Hempz Couture’s exclusive Hempz ColorLock Complex™ created specifically to lock in color and maximize color retention.

• The Moisturizing Collection. Hydrates and nourishes hair with color safe formulas featuring Hempz Couture’s exclusive Hempz Hydraplenish Complex™ created specifically to smooth, soften and replenish moisture.

• The Finishing Collection. Creates, builds and locks in style. Designed for all hair types, the anti-fade formulas sculpt, mold and hold style while adding shine and body and controlling frizz.

All Hempz Couture products contain Pure, Organic Hemp Seed Oil, one of nature’s richest sources of the essential fatty acids, nutrients and vitamins that promote keratin formation and improve the overall strength, condition and health of hair.

“We are extraordinarily excited to introduce the new Hempz Couture Hair Care line. Stylists and customers will find that the anti-fade, paraben-free, gluten-free, and 100 percent vegan formulas create styles that range from everyday wearability to runway ready,“ states Terry Webb, President of PBIGroup. “And we are adding more great collections to the line in the future!” 

The PBIGroupproducts include Hempz Couture Hair Care, Hempz Body Care and Hempz Sun Care lines, SoTan Indoor/Outdoor Professional Sun and Body Care and SoBronze Self-Tanning and Bronzing System. For more information, call Megan McBride, PBIGroup, Inc., at 800.851.4206 or visit hempzproducts.com.